Los Angeles is not just gearing up for global events like the 2026 FIFA World Cup, Super Bowl LXI, and the 2028 Olympic & Paralympic Games—it’s also setting the stage for unprecedented opportunities for small businesses. That’s why PACE was proud to partner with Mayor Karen Bass for the 2024 Sports & Entertainment Supplier Diversity (SESD) Summit.
The summit, held on October 10th at the L.A. Convention Center, saw over 1,500 attendees gather to connect with key players in the sports, entertainment, and government sectors. The event served as a platform for local entrepreneurs and businesses to network, learn, and share resources ahead of the major global events and procurement opportunities coming to L.A.
PACE’s COO, Billy Chun, speaks during the contracting panel.
Attendees watch the stage program at the 2024 SESD Summit.
Event Highlights
- Exciting Procurement Opportunities: Panel discussions, procurement experts, and small business organizations provided attendees with actionable insights into how their businesses can participate in the upcoming major events like the World Cup and the Olympics. These procurement opportunities hold the potential to create long-term growth for local businesses across L.A.
- Fireside Chat with Jessica Alba and Mayor Bass: Actress and entrepreneur Jessica Alba discussed her journey in launching her business, The Honest Company, sharing valuable lessons on resilience and entrepreneurship. The fireside chat with Mayor Bass underscored the importance for Los Angeles entrepreneurs to capitalize on this moment of opportunity and the need for equitable representation in business.
- Networking & Access to Resources: The summit provided a platform for business owners to network with key stakeholders and form valuable connections to grow their businesses. The event also provided resources on how to access capital and technical assistance, ensuring businesses are prepared to seize contracting opportunities in the years ahead.
- Launching ProcureLA: PACE’s COO, Billy Chun, participated in a contracting panel and shared exciting news about the launch of ProcureLA, a new program created by Mayor Karen Bass in partnership with the City of Los Angeles Economic Workforce Development Department. Operated by PACE, ProcureLA provides free services to equip small businesses with the knowledge and tools needed to successfully secure contracts.
Bailey the Lion of the LA Kings hypes the crowd.
Small business support booths provide resources to attendees.
What's Next?
For those who couldn’t attend the SESD Summit, visit ProcureLA.com to learn how your business can still take advantage of the opportunities discussed at the event. As we look forward to the global events on the horizon, L.A.’s small businesses are primed for growth, and PACE is here to help.