Client Success Story: Codina USA


Codina USA, owned by Yonok Jung, is a unique store that delivers all-natural, personal care products to health and environment conscious individuals. Handcrafted in small batches in France, each product is made with the highest quality cold-pressed oils and plant extracts.

Yonok was previously a CFO and had worked in investment banking for over a decade before a personal tragedy changed her life. One of Yonok’s close family members was left terribly scarred by the chemicals found in a hair treatment product. Yonok immediately began looking for healthier alternative, organic products for her friends and family. After months of research she found a company in France that produced fresh and natural cosmetics that capture the active power of organic materials without chemicals and artificial preservatives. All she needed was some direction on how to run a business and import her supplier’s cosmetics.

Yonok met with Swann Do, Director of PACE Women’s Business Center (WBC), for the first time in early 2010 to discuss her business ideas. Swann assisted Yonok with her financial projections, worked with her on her business plan, and enrolled Yonok in the Entrepreneur Training Program. Yonok found the workshop so enlightening she enrolled in all of PACE’s workshops including marketing, social media, income tax for business and others.

Prior to arriving at PACE Yonok realized, “I didn’t know how to start a business, yes I had worked for somebody else, but it was always with a group of people. I thought I knew in theory, but soon I realized I needed help. PACE not only showed me the basic business principles, but they also helped me build my network and organize my business.” Yonok’s continues to meet regularly with Swann, which has really helped to keep her business on track. You can learn more about Yonok’s Codina USA by visiting her website Codina USA.